Suyog Diagnostics Pvt. Ltd.

Diagnostics Division:

The company is representing world renowned Diagnostics Companies and selling Diagnostics Kits for Coagulation disorders, Viral Markers for HIV, HBV, HCV, HDV, HEV, Biochemistry, Chromatography kits etc.

Life Science Division:

The company is representing world renowned Diagnostics Companies and selling Chemicals, Bio - Chemicals, FISH Probes, Radio Chemicals, Reagents, Cell Bio, Electrophoresis grade, Neuro chemicals, Molecular Biology grade, DNA Extraction kits, PCR Kits, Restriction Enzymes, DNA Ladders & modifying enzymes, Proteomics, Cell Culture reagents, Plant Tissue Culture Grade Biochemicals, Antibodies etc.

Instrumentation Division:

The company is representing world renowned Diagnostics Companies and selling Fully Automated and Semi Automated Coagulation Analysers, Elisa Reader, Elisa Washer, Elisa Processors, DNA Extraction Equipments, ESR Analyzers etc.

Home Healthcare Division:

The company is representing world renowned Diagnostics Companies and selling Blood Pressure Monitors, Nebulisers, Thermometers etc.

ABOUT SUYOG

The spirit of enterprise knows no frontiers as reflected by the growth of Suyog Diagnostics Pvt. Ltd. since its inception in 1996. Suyog's corporate beliefs of always striving on new challenges, mastering new technologies and undertaking new projects, have laid a strong foundation for a solid future. The team behind the success of this organization comprises of dedicated professionals who have been in the field of diagnostics for the last 15 - 20 years.

With a clear vision, existing infrastructure and professional management, Suyog is confident of achieving the target it has set for itself.

Suyog has strategic alliances through world leaders in the field of diagnostics bringing to India the latest technology in medical field. Suyog mainly deals in Human Diagnostics, Healthcare Products and Plant Diagnostics along with the state-of-the-art laboratory equipment.

Our company has a proven track record for its ability to deliver reliable and precision products that meets specific user requirements at affordable prices. Our Company is the exclusive business associate in India for the world-renowned companies, manufacturing state-of-the-art medical equipment and most sensitive diagnostic kits.

We have built up an excellent rapport with the medical professionals through a team of 70 marketing professionals and well trained Medical Engineers and Product Executives who ensure prompt and quality after sales services. Today, Suyog is well known to the leading medical professionals in the field of Microbiology, Blood Banks, Pathology, and Haematology and are the suppliers of HIV kits to NACO, Member of the Health and Family welfare. We are also in rate contract with Director General of Armed Forces Medical Supply, Indian Railways, State AIDS Control Societies, Agricultural Institutes, Major Government Hospitals and Corporate Hospitals.

Suyog is part of 'Noble Group' having interest in many activities like Travelling, Finance, Cement Pipe, Cement, Health Care etc. Noble Group has a total turn over of US$ 12 Million and having turned over of US$ 3.5 Million in Health Care Business. Our Company is looking into the possibilities for participating in India's march towards providing better medical facilities to its citizens. Suyog not only undertakes installation, demonstration and preventive maintenance of supplied systems but also provide training on use of ELISA system, Coagulation Analyzers, etc.

Our motto is to bring expertise in the quality and accuracy of Diagnosis in India through our Partner companies:

PRESENT INDIAN SCENARIO:

The diagnostic industry in India is growing at a very good rate. With the spread of health consciousness and increasing awareness about diseases like Aids, Hepatitis, etc among the people of India and active action taken by the government in promoting community health, for instance, compulsory testing by blood banks for AIDS and Hepatitis, the potential of the diagnostic industry is quite encouraging.

Large giants from all over the world, finding the Indian market to be very attractive, have set up their operations in India. Approximate size of the Indian market is US$ 110 Million. Presently around 150 companies are engaged in manufacturing and marketing of Diagnostic products in India. Growth rate of the industry is more than 12% - 15% (approx.) per annum.

Our Company is looking into the possibilities for participating in India's march towards providing better medical facilities to its citizens. Suyog not only undertakes installation, demonstration and preventive maintenance of supplied systems but also provide training on use of ELISA system, Coagulation Analyzers, DNA Extraction Systems and other laboratory Equipments etc.

COMPANIES REPRESENTED BY SUYOG IN INDIA:

1. Diagnostica Stago, France
2. Orgenics Ltd. Israel
3. DiaSorin S.r.l, Italy
4. Genelabs Diagnostics Pte. Ltd., Singapore
5. Globe Diagnostics Srl, Italy
6. Agdia Incorporated, U.S.A.
7. Biosystems, Spain
8. CompuMed Inc., USA
9. EMA, France
10. A & D Medical Systems, Japan
11. MP Biomedicals Inc USA
12. Biosera UK
13. Q-Biogene ,Canada
14. American Bioanalytical Inc USA
15. Genelink
16. Phytotechlab USA
17. USBIO INC., USA

BENEFITS OF LOCATION OF OFFICE AT DELHI:

Our head office is centrally located in the capital city of India, New Delhi. It is well connected by road, rail and air to all the parts of the country. It has most advanced communication facilities. Office of the Drug Controller of India and other Government offices are also located in New Delhi. Therefore, there is no problem in liasioning with the same.

BRANCH OFFICES ALL OVER INDIA:

Our company has branch offices in Mumbai, Calcutta, Bangalore, Ahmedabad and Secunderabad, which have the advantages of advanced communication and transport facilities. Port facility in Mumbai and Calcutta are the added benefits.

REPRESENTATIVE OFFICES THROUGHOUT INDIA:

Representative offices through our marketing field persons stationed in almost every city of India enables us to reach every nook and corner of Indian market.

We have our representative offices in the principal cities of Lucknow, Jaipur, Amritsar, Chennai, Coimbatore, Cochin, Guwahati, Patna, Nagpur, Chandigarh, Indore, Kottayam & Pune.

REPRESENTATIVE OFFICES OUTSIDE INDIA:

We have our Representative Offices and Distributors in Katmandu - Nepal, Thimpu - Bhutan and Colombo - Sri Lanka to co-ordinate our operations locally.

DEDICATED SALES FORCE:

To achieve the sales targets, our foremost strength lies in the strong and dedicated sales force of 70 persons in the diagnostic divisions who cover all the major cities in India. Thus, the market is penetrated actively and relationship is built up with the customers on a long-term basis.

DISTRIBUTORS AND SUB-DISTRIBUTORS:

We have appointed 110 distributors and sub-distributors spanning the length and breadth of the country who in coordination with our sales force are pushing our products in the market. More over Suyog Products are also available with approximately 600 retail outlets.

TRAINED SERVICE ENGINEERS & PRODUCT EXECUTIVES:

We have fully qualified, trained and equipped Service Engineers and Product Executives in Delhi, Mumbai, Cochin, Kolkata and Bangalore to give effective service and after sales back up to customers, looking after all the four zones in India, attending to every call on urgent basis. Our engineers are trained at our principals' facilities abroad. Our marketing product executives are continuously updated by way of sales Training Seminars and are aware about the products in detail.

ADVANCED STORAGE AND DISTRIBUTION SYSTEM:

We have our own cold storage facilities at New Delhi, Mumbai and Bangalore.

OUR MARKETING STRATEGIES & TOOLS:

1. Specially promoting organizational interest and contributing towards achievement of corporate mission of the organization.
2. Creation of Awareness of the products
3. Promotion of products
4. Attending to product complaints
5. Follow up with dealers, direct customers, orders, dispatches, collections, etc.
6. Feed back on market information, competitor's activity etc.
7. Awareness among pathologists is still not very high due to ignorance. Therefore, personal selling and demonstration, clinical meets and direct mailer with order placement facilities will be useful.
8. Pathologists and blood bank personnel should be convinced about its reliability through endorsement of WHO/FDA/AIIMS leading pathologists, given free samples, sold on approval basis in the beginning, ease of availability and no extra high investment.
9. Advertisements in medical magazines published by Association of Microbiology and Pathologists.
10. Relationship marketing: Pre sale consultation, demonstration of equipment and diagnostic kits, selling with the long-term objective of building lasting relationships.
11. Penetrating the government and institutional sector, which comprises the major buyer segment this intern enables to push products even in the smaller private market. v 12. Participation in conferences, workshops, seminars and exhibitions, thereby catering to a large segment in one platform. 13. Organizing customer-training courses.
14. Commission and incentives to distributors and marketing team.
15. Utilizing the strengths of the distributor network in their local environment.
16. System upgradation.
17. Entering into annual maintenance contract with customers for equipment.

Step by step, Suyog Diagnostics Pvt. Ltd. is all set to emerge as the front runner in Diagnostics business in India.

Names of Board of Directors:

Dr. M. P. Jain                          Chairman
Mr. Surendra Ruia                   Managing Director
Mr. Sumaj Jain                        Director
Mr. Rajesh Maheshwari            Executive Director cum President